• Whitepaper: Social media in the insurance industry

    Whitepaper: Social media in the insurance industryn June 2011, AMC and Hilker Consulting investigated the social media engagement in the insurance industry with the study “Social Media in the Insurance Industry”. The study presents the strategies of the insurance companies: which channels they are active on, what offers they offer there and how they shape the ...
  • Making digital ads less annoying

    Making digital ads less annoyingRemember the onset of viral marketing? Office workers were shocked by the way the pages of their email looked different because of the placement of electronic ads on each available space on the webpage. Researchers found it too annoying to get a popup of a page that doesn’t have anything ...
  • How To Increase Traffic to Your Blog

    How To Increase Traffic to Your BlogHere are some methods: 1. Get your site listed in related directories. For example, if your site is about web hosting, do a search using the keywords web hosting directory. From this search, we find a site like this that offers to have you list your site in their directory. 2. Join related forums that allow you ...
  • Digital Asset Management – Optimize Your Asset

    Digital Asset Management – Optimize Your AssetThe propagation of digital media is creating a number of challenges for endeavors in virtually every industry. This usually requires the execution of a formal Digital Asset Management (DAM) system. Digital assets, which can contain everything from images to Word documents, video, sound, PDF, CAD diagrams, PowerPoint files, documents & illustrations, are often ...